Beth Benike

I think it's going to end with us learning new things and new ways to do business. What I'm visioning is we're going to learn how to do international distribution and more babies around the world are going to get to have our products. And then eventually this is going to work out where we're going to have a global company. It's not going to just be, you know, my American small business.

I think it's going to end with us learning new things and new ways to do business. What I'm visioning is we're going to learn how to do international distribution and more babies around the world are going to get to have our products. And then eventually this is going to work out where we're going to have a global company. It's not going to just be, you know, my American small business.

I'm going to have a global brand. So as much as it hurts right now, that's my goal. I'm going to figure this out. And in the end, I will have a global brand.

I'm going to have a global brand. So as much as it hurts right now, that's my goal. I'm going to figure this out. And in the end, I will have a global brand.

Maybe not.

Maybe not.

Thanks for having me.

Thanks for having me.

Hey team, New York Times, The Daily. This is Beth Beneke with just a follow-up to our conversation from the other day.

Hey team, New York Times, The Daily. This is Beth Beneke with just a follow-up to our conversation from the other day.

You know, I'm spending all my time and energy right now trying to figure out how to bring manufacturing back to the U.S. But companies like Apple and Microsoft, who are in probably the best position to be able to do just that, to be able to bring manufacturing back to the U.S., they no longer have any motivation to do so. They're exempt from the tariffs. It's not going to affect them.

You know, I'm spending all my time and energy right now trying to figure out how to bring manufacturing back to the U.S. But companies like Apple and Microsoft, who are in probably the best position to be able to do just that, to be able to bring manufacturing back to the U.S., they no longer have any motivation to do so. They're exempt from the tariffs. It's not going to affect them.

So what motivation do they have to bring manufacturing to the U.S. ? It's very disheartening to see that announcement today and see that big corporations don't have to worry about the tariff. They're fine. They don't have to pay it. But the rest of us do.

So what motivation do they have to bring manufacturing to the U.S. ? It's very disheartening to see that announcement today and see that big corporations don't have to worry about the tariff. They're fine. They don't have to pay it. But the rest of us do.