Beth

Yeah, okay.

So there it is.

My first thing is gave us AI.

topics to talk about.

And so there it is.

And so whoever wants to join, who has the link, I assume.

Yeah.

It's pretty sad, then.

But it's not.

It's just me and Beth, and that's fine.

You know, one of the things...

Um, there was one news story.

I don't think we ever covered it.

It was more on, um, the marketing space where, um, because a lot of the, I don't know how much you know about the, the SEO tech space, like, so H refs, Sam rush answer the public.

There's a lot of them that measure your,

both paid ads, mostly on Google, but other search engines too.

But like the kind of the joke is that when SEMrush, so one of them SEMrush just got bought by Adobe and all of them right now, every single one of these companies is rushing out some sort of AI tool to measure

essentially, you know, how much the large language model is showcasing or whatever your brand, like what, how do they showcase your brand?

Right.

And everybody's trying to put their own tool together, but obviously it's like, no one has the proprietary data that a anthropic, um, Google, um, like, uh, yeah.