Beth

Open AI, none of them have it.

So I guess they're having like third parties try to scrape it, which is really interesting too, because there's a lot of flux in that industry and Adobe buying one of them, because I used to use that way back in the day.

you know, that was one of the original ones too.

It's just funny because Adobe buying anything to me means the death of that tool because once it joins the Adobe ecosystem, most of the time, whatever it's bought kind of gets Kai bought.

Like you never hear from it again, or it just becomes part of the Adobe ecosystem.

And it's, you know, very expensive for those who are filmmakers, whoever, whoever uses Adobe premiere, it is like,

expensive compared to other platforms especially like davinci which free versus an adobe premiere which is uh you paying a hefty price every every month especially if you're in the filmmaking space so i thought it was really interesting but i thought that that buying the the acquisition of semrush is to me in that aeo geo space

the flux of involving and who's going to buy what and what is the most important one of the things i wanted to bring up is while so many people are so concerned about hey i wonder if a gemini or chat gpt or claude what will that when somebody searches that brand how will it look will i come up and the problem is there's so much personalization to

That personnel with memory, especially with memory, right?

When we were searching with Google, you could, there's a lot of best practices that cut across the board.

There is a little bit of personalization, but.

Not to the degree where, you know, not only can the person, can your large design journal know where you are, but it's like, Hey, there's very, very specific criteria that you search by.

And then there's also, um, instructions that you want it to search by.

Right.

So it's now very tailored.

So what will show up for you, the person upstairs in the same room, the same house could be completely different.

based on their specific thing.

And Nate Jones actually had a good point where I think there was a, there was a couple of studies that he mentioned where part of the large language model is not right now.

It's not, it's trying not to show the major brands.

So if you're searching on Google, you have like, you're always going to get the top, whatever brands, right.