Beth

But I do feel like we're seeing the extremes, particularly in...

In, like, for, I would say, Carl, again, to the people who are not in the bubble, I would say that people are seeing something in X that Grok is making its way to regular, stories about Grok are making its way to regular news as well.

Right, and one of the things, Gareth said that he got a question, if you check the chat, Gareth got a question about water when he was being the parent in his fifth grade class, his son's fifth grade class.

And those stories seem to be penetrating, and I get a lot of those questions too.

But what I get more is why

Right.

Sora came out, can do all of these things.

I get why would you create that?

Right.

And I feel like as we get better and better and better that I cannot answer why you would create that.

Right.

Like why you would want to put that kind of that kind of tech.

in other than that that is also possible there are a bunch of things that are incredibly possible right uh and and that the decision uh apparently was made that that those were costs that were uh justifiable or something like that but i do believe that as things get better we are going to continue to get more and more of like but why would you do that right and i think that

that plays into the friend pin, uh, pendant defacement and all those kinds of things.

And I think about, like, for me, I agree that you could do that for your CEO.

Like, you have the shot at making a very cool kind of viral thing.

You've also totally opened the door to parity, which may be better, right?

Like you could absolutely skyrocket awareness of your company to a point where you get so much pushback that your company becomes a joke.

Or like unintended consequences, I sort of feel.

Now, I do think that if we've talked about this before, if you're doing any of this, you should already have a process or a game plan for what happens when that happens, right?