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Betsy Drews

๐Ÿ‘ค Speaker
73 total appearances

Appearances Over Time

Podcast Appearances

Insights Unlocked
How TruStage's design team operationalized UX research

Yeah, for sure.

Insights Unlocked
How TruStage's design team operationalized UX research

Thanks, Natalie.

Insights Unlocked
How TruStage's design team operationalized UX research

I'm Betsy Drews.

Insights Unlocked
How TruStage's design team operationalized UX research

I'm a senior designer on the team, and I've been running UX research on usertesting.com for like eight years or so.

Insights Unlocked
How TruStage's design team operationalized UX research

And then for this project, I'm also the team's point of contact with usertesting.com, working with Natalie quite a bit and just like running her account.

Insights Unlocked
How TruStage's design team operationalized UX research

And I just want to say I've always been a big fan of the platform.

Insights Unlocked
How TruStage's design team operationalized UX research

And then especially this past year with research support, I feel like it's totally helped us focus and stay dedicated to our objectives that much more.

Insights Unlocked
How TruStage's design team operationalized UX research

So yeah, I just wanted to call that out as well.

Insights Unlocked
How TruStage's design team operationalized UX research

But getting into the question about helping us be more intentional and consistent, the first thing that comes to mind is kind of like a similar train of thought, like how we engage with product teams and just that efficiency and that internal experience through the team, trying to quickly spin up research.

Insights Unlocked
How TruStage's design team operationalized UX research

And then another piece of that

Insights Unlocked
How TruStage's design team operationalized UX research

as we know, in research and design, if stakeholders don't have the opportunity to see behind the scenes how we arrived at a solution, they're more likely to question it.

Insights Unlocked
How TruStage's design team operationalized UX research

And I think the Cookbook is Health does gain those research advocates quicker and easier, for sure.

Insights Unlocked
How TruStage's design team operationalized UX research

And one example I want to call out is a couple months ago, like maybe a little more than that over the summer, Benny and I were pitching a research effort.

Insights Unlocked
How TruStage's design team operationalized UX research

So like kind of what Benny was mentioning, added time to a project, which is not everyone's favorite thing.

Insights Unlocked
How TruStage's design team operationalized UX research

Yeah.

Insights Unlocked
How TruStage's design team operationalized UX research

And then we were also with a newly formed product team, and this was during a refinement meeting.

Insights Unlocked
How TruStage's design team operationalized UX research

So it could get a little bit hairy, but because we had the cookbook just like already in Figma at this point, and we were running refinement in Figma, when our stakeholders had questions about our research approach, we just dropped the cards into our file

Insights Unlocked
How TruStage's design team operationalized UX research

We used the program kickoff card, which helped align the group on getting started with a new feature.

Insights Unlocked
How TruStage's design team operationalized UX research

And then we had our research method cards.

Insights Unlocked
How TruStage's design team operationalized UX research

And I think it was like five minutes, maybe less, to run through like our full research plan.

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