Bill Eddy

professionals and individuals. We've got four little Biff books.

professionals and individuals. We've got four little Biff books.

And firm.

And firm.

And firm.

And those four things. Friendly is immaterial? Well, a touch of friendliness. So what I say, like someone writes to you and say, you know, you're doing everything wrong. And you write back and you say, thank you for telling me your concerns. Here's some information you may not like. Say someone tells me, Bill, your methods are never going to work. And I get instantly defensive.

And those four things. Friendly is immaterial? Well, a touch of friendliness. So what I say, like someone writes to you and say, you know, you're doing everything wrong. And you write back and you say, thank you for telling me your concerns. Here's some information you may not like. Say someone tells me, Bill, your methods are never going to work. And I get instantly defensive.

And those four things. Friendly is immaterial? Well, a touch of friendliness. So what I say, like someone writes to you and say, you know, you're doing everything wrong. And you write back and you say, thank you for telling me your concerns. Here's some information you may not like. Say someone tells me, Bill, your methods are never going to work. And I get instantly defensive.

And so thank you for telling me your concerns. You may not be aware, but about a million people are using this method now. And I wish you well. Something like that. So a touch of friendliness doesn't have to be a lot. And firm doesn't mean harsh. It just means try to end the hostile conversation.

And so thank you for telling me your concerns. You may not be aware, but about a million people are using this method now. And I wish you well. Something like that. So a touch of friendliness doesn't have to be a lot. And firm doesn't mean harsh. It just means try to end the hostile conversation.

And so thank you for telling me your concerns. You may not be aware, but about a million people are using this method now. And I wish you well. Something like that. So a touch of friendliness doesn't have to be a lot. And firm doesn't mean harsh. It just means try to end the hostile conversation.

So don't respond to their distortions maybe even when they say you've done this or misinformation or hostility. It's just give them a biff response. And I tell that sometimes to... business owners, sometimes public figures is they might say, like politicians sometimes, terrible things are said about them and they go, but they're not true.

So don't respond to their distortions maybe even when they say you've done this or misinformation or hostility. It's just give them a biff response. And I tell that sometimes to... business owners, sometimes public figures is they might say, like politicians sometimes, terrible things are said about them and they go, but they're not true.

So don't respond to their distortions maybe even when they say you've done this or misinformation or hostility. It's just give them a biff response. And I tell that sometimes to... business owners, sometimes public figures is they might say, like politicians sometimes, terrible things are said about them and they go, but they're not true.

And they're going to go, well, I'm going to ignore that because no one will believe that. But then people believe it. A great example, Domino's pizza about 10 years ago. This is a great story. I love it. And I also eat Domino's pizza. I won't get into the details, but somebody said something that grossed people out and their stock just dropped. Two employees did something to the pizza.

And they're going to go, well, I'm going to ignore that because no one will believe that. But then people believe it. A great example, Domino's pizza about 10 years ago. This is a great story. I love it. And I also eat Domino's pizza. I won't get into the details, but somebody said something that grossed people out and their stock just dropped. Two employees did something to the pizza.

And they're going to go, well, I'm going to ignore that because no one will believe that. But then people believe it. A great example, Domino's pizza about 10 years ago. This is a great story. I love it. And I also eat Domino's pizza. I won't get into the details, but somebody said something that grossed people out and their stock just dropped. Two employees did something to the pizza.

So first, they were going, we're going to ignore that. Everyone's going to realize that was a dumb thing two employees did. Well, their stock dropped like 10% or something like that. So two days later, the head of Domino's Pizza puts out a 90-second video. And it gets spread around. And what he says is, two former employees did this gross thing. And that doesn't represent us.

So first, they were going, we're going to ignore that. Everyone's going to realize that was a dumb thing two employees did. Well, their stock dropped like 10% or something like that. So two days later, the head of Domino's Pizza puts out a 90-second video. And it gets spread around. And what he says is, two former employees did this gross thing. And that doesn't represent us.

So first, they were going, we're going to ignore that. Everyone's going to realize that was a dumb thing two employees did. Well, their stock dropped like 10% or something like that. So two days later, the head of Domino's Pizza puts out a 90-second video. And it gets spread around. And what he says is, two former employees did this gross thing. And that doesn't represent us.