Bill Gurley

So I spent 25 years as a venture capitalist and the four years before that as a sell-side analyst on Wall Street.

And through that process, I started writing as a way to differentiate myself.

And so I was an early blogger.

It was actually a fax, that's how old I am, when I started.

And I got in the habit of, when I had ideas, jotting them down and then either developing them.

A lot of them ended up just undeveloped, but if I developed them, they would become a blog post.

And there was a period in my career where I was reading a ton of biographies.

And I finished this third one and saw a through line with these other two from people that were in wildly different fields.

And I jotted those notes down.

And that thing kind of

simmered and breathed and took on a little bit of a life.

And I got asked by the dean of the business school here in Austin, University of Texas, to talk to the MBA class one day.

And I was like, can I do this?

And he said, sure.

So I pulled it out and developed it a little bit as a PowerPoint presentation.

Anyway, they posted that on YouTube.

A few people noticed.

Some people that have been on your show, James Clear, noticed.

And he posted it on his website.

And people started prodding me to develop it as a book.