Bill Gurley

And a few years ago, I decided to begin retirement as a venture capitalist.

It actually takes a while, unfortunately.

And in that window, I thought about doing this.

I thought about doing a book.

And a lot of people wanted me to do a book.

A lot of people wanted me to do a VC book or an investment book or a tell-all book on the Uber experience.

And I was more drawn to this idea.

Um, and a few other people prodded me who said, you know, like go, go do.

And it felt more authentic.

It felt like something that could have a bigger impact.

And I was drawn to that at this moment in my life, I was drawn to this particular thing.

So I spent like six years.

working with a co-writer and researcher developing it further and making it this way.

But you used the word regret.

We did, along the way, I launched a survey on SurveyMonkey that said if you could go back

and start over, would you do a different career?

And seven out of 10 people said yes.

And I eventually took that to Wharton People Analytics, and they did a more scientific version of it, much broader audience, and came back six out of 10, but very similar.

And that notion of career regret's interesting.

I had the opportunity to talk to Daniel Pink, who you may know, who wrote a book.