Bill Gurley

And then the third thing, there's a chapter in the book actually titled Never Too Late.

And we list about 20 people that did post-40 pivots, and we go deep on four of them.

My favorite being local Austinite Bert Beveridge.

Bert's nickname is Tito, so that'll tell you who he is.

But

Seismology degree undergrad, worked in oil and gas for several years.

Ended up down in South America where he got frightened by a few experiences.

So he hung that up out of fear and the boom-bust cycle.

Became a mortgage broker.

Didn't really love it, you know, and not sure he...

equated his identity to being a mortgage broker.

And one night, this is such a, like, it's part of why I love like self-help books and ideas so much.

He's watching a PBS special that says, take out a sheet of paper, draw a line down it, put the stuff you love to do on the left side and the stuff you're good at on the right and see if you can find a through line.

And he's looking at this sheet of paper and realizes he wants to start a spirit company.

He's got like chemistry on the right.

He's like hanging out at bars on the left.

And he didn't know jack shit about launching a spirit company.

And it turns out Texas is probably the worst place you'd ever, at the time, there was no one that had a license for a spirit company in Texas.

But, of course, Tito's is now the most best-selling spirit in North America.

He owns 100% of it himself.