Bill Gurley

That's right.

prefer decisiveness over... I was hoping to bring up one of the many biases I've read about in all the behavioral science books, but I'm going to go to a different place, which is I think we ruminate a lot.

Like our brains, you know, constantly...

are replaying things in our minds.

And maybe that's what dreaming is too.

But I think because of that, it's very easy to imagine these what ifs, like to build a story, especially a positive story around the what if that didn't get done.

And then you compare that to your current life.

And unfortunately that can create anxiety, but I do think that might be part of it.

You'll be familiar with the zygonic effect.

And there's an interesting way to flip it on its head.

When Jeff Bezos was trying to convince himself to go start Amazon, he had this incredible job at D.E.

Shaw.

And David Shaw didn't want him to leave, so he was trying to talk him out of going.

And Bezos has this thing.

It's on YouTube.

You can go watch it.

Yeah.

He self-proclaimed it was very nerdy, but he called it the regret minimization framework.

And he just imagined he's 80 years old and was trying to get advice from his 80-year-old self about what to do.

So he put himself in that future place where he might have that