Bill Gurley

There's a story in the book about Chris Del Conte, who's the athletic director here at the University of Texas.

And when he broke into sports administration, he was in the development office, he went to a conference.

And it's a great place to meet peers.

He went to a conference and met with a couple of other young men who were also at the beginning of their career.

They exchanged numbers and started a text group.

And over time, they added a few more people to that.

Got up to like seven, seven or eight.

They're all eight, all eight of them are D1 athletic directors now.

And they all started on the bottom.

And if you follow them along that journey,

Their learning elevated each time.

Each year they met, each time they texted the problems they were encountering, they were sharing, they were explaining.

It got to the point where they would do weekends away with their wives and invite in guests.

You know, you talk about external learning.

Who's holding many conferences on their own nickel?

and bringing in external guests to help educate them so that they could rise and thrive together.

There's another story that's perhaps more modern for the younger crowd.

Mr. Beast did this when he was 17.

He found three other people that were trying to hack YouTube.

They were basically trying to figure out the game of YouTube, and they were on a Skype call for 16 hours a day together.