Bill Gurley

feel that the better, just because if you do want a different at bat,

Yeah.

If you can, I don't know if everybody can.

And that was the exercise that you went through.

And I presume zero regrets about the move.

I mean, it's similar to some of the designing your life stuff, but like allowing yourself to fully imagine the other reality, you know, and, and, and without the comparison, like while you're, while you're doing it, like really imagine every element of it.

And on its own.

And then maybe go back and do the one you have.

And then battle card them.

I love that idea.

I think one of the reasons I was a useful venture capitalist and one of the reasons this regret minimization thing worked for me is I think I'm very good at bringing forward the future in my brain.

like extrapolating back, if you will, almost like a life NPV kind of thing.

I'm just able to do that.

Yes, and it makes those exercises work better, the fact that I somehow can do that in my brain.

And a lot of VCs say the same things over and over, so I'm a little hesitant, but I'll do it anyway.

The one that took me the longest to fully recognize is how important product instincts are.

So that's critical.

Like new – most of these companies are riding some new wave, like this AI wave, and the product –

surfaces of the new thing aren't as well understood as the ones of the old thing.

Think about the mobile movement.