Bill Gurley

David Epstein?

Yeah.

Yeah.

And the book's known for being this antidote to Malcolm, although they're very close friends.

In fact, Malcolm's quoted on the cover of Range, I think.

But the book, people talk about this generalist versus specialist and this comparing of –

you know, these two athletes.

But he gets into a very different subject in the second half of the book.

He gets into this notion, which I had always heard a phrase called far analogies, but he gets into this notion that people that switch industries or switch careers or switch academic focuses tend to be the biggest innovators of all time.

And they come into something with a different mental model than the people that came up through the field.

Like if they enter through the side door, you understand?

And it relates to the generalist.

They see things differently.

or see patterns other people may not see.

And I just find that fascinating.

I touch on it in a couple of the chapters.

In the learning chapter, in the peer chapter, I say, if you make it far enough, you wanna stretch the peer to someone that's maybe in a different industry.

You wanna stretch the learning to other industries.

And it's where you find some of the biggest nuggets.

It's more noisy.