Billy Gene

Well, all it is is just asking more people to buy. And it was so simple. And then I let that sink in. So I started asking students' classes when I'm on stage. I say, hey, everybody, how many people did you ask to buy today? The answer is usually like one, two, five, mostly zero, right? Well, today was just logistics and I was doing my logo or whatever. I didn't ask anybody today.

Well, all it is is just asking more people to buy. And it was so simple. And then I let that sink in. So I started asking students' classes when I'm on stage. I say, hey, everybody, how many people did you ask to buy today? The answer is usually like one, two, five, mostly zero, right? Well, today was just logistics and I was doing my logo or whatever. I didn't ask anybody today.

Well, all it is is just asking more people to buy. And it was so simple. And then I let that sink in. So I started asking students' classes when I'm on stage. I say, hey, everybody, how many people did you ask to buy today? The answer is usually like one, two, five, mostly zero, right? Well, today was just logistics and I was doing my logo or whatever. I didn't ask anybody today.

So then when you kind of answer that to yourself out loud and then you go, wait, I'm trying to increase sales, but I didn't ask anybody to buy today. It's kind of like you immediately figure out how to make more money. Even people listening right now, they're like, God damn, it is simple. But how many people did I ask to buy today?

So then when you kind of answer that to yourself out loud and then you go, wait, I'm trying to increase sales, but I didn't ask anybody to buy today. It's kind of like you immediately figure out how to make more money. Even people listening right now, they're like, God damn, it is simple. But how many people did I ask to buy today?

So then when you kind of answer that to yourself out loud and then you go, wait, I'm trying to increase sales, but I didn't ask anybody to buy today. It's kind of like you immediately figure out how to make more money. Even people listening right now, they're like, God damn, it is simple. But how many people did I ask to buy today?

Now, the challenge is when people think of that, they're so used to the fax machine. You know, they think that means I got to call people. They think that means I have to go bang on doors. They think I have to go. They start thinking all of these things when the truth is, is just run an ad. So even as I'm sitting with you, I will still ask a million people to buy my shit today.

Now, the challenge is when people think of that, they're so used to the fax machine. You know, they think that means I got to call people. They think that means I have to go bang on doors. They think I have to go. They start thinking all of these things when the truth is, is just run an ad. So even as I'm sitting with you, I will still ask a million people to buy my shit today.

Now, the challenge is when people think of that, they're so used to the fax machine. You know, they think that means I got to call people. They think that means I have to go bang on doors. They think I have to go. They start thinking all of these things when the truth is, is just run an ad. So even as I'm sitting with you, I will still ask a million people to buy my shit today.

And I'll just be hanging out with you, right? And that's the power of advertising. And I think that is the number one opportunity for most small businesses is to amplify your asking by using advertising. Like that is it. Just run a freaking ad. And they don't even have to be crazy. Like I think sometimes people see my ads and they think they have to do all this fancy stuff.

And I'll just be hanging out with you, right? And that's the power of advertising. And I think that is the number one opportunity for most small businesses is to amplify your asking by using advertising. Like that is it. Just run a freaking ad. And they don't even have to be crazy. Like I think sometimes people see my ads and they think they have to do all this fancy stuff.

And I'll just be hanging out with you, right? And that's the power of advertising. And I think that is the number one opportunity for most small businesses is to amplify your asking by using advertising. Like that is it. Just run a freaking ad. And they don't even have to be crazy. Like I think sometimes people see my ads and they think they have to do all this fancy stuff.

Like I was just talking to my barber the other day. It's like, dude, just run a video showing a before and after of what you do. And at the end say, hey, first cuts half off to earn your business. I'm trying to get lifetime clients. And that's all. Like that is the simplicity. The challenge is you put out an ad and not all of them bang. Some of them lose money. People don't respond.

Like I was just talking to my barber the other day. It's like, dude, just run a video showing a before and after of what you do. And at the end say, hey, first cuts half off to earn your business. I'm trying to get lifetime clients. And that's all. Like that is the simplicity. The challenge is you put out an ad and not all of them bang. Some of them lose money. People don't respond.

Like I was just talking to my barber the other day. It's like, dude, just run a video showing a before and after of what you do. And at the end say, hey, first cuts half off to earn your business. I'm trying to get lifetime clients. And that's all. Like that is the simplicity. The challenge is you put out an ad and not all of them bang. Some of them lose money. People don't respond.

They don't get content. But my thing is, is if this is an asset you can create one time and then use for years and years and years to make sales, kind of in the same way you think of an asset like a home, right? You purchase it, but you're looking to get paid. I'm just like, if the ad doesn't work, which you can shoot on your cell phone in 30 minutes, just make another one.

They don't get content. But my thing is, is if this is an asset you can create one time and then use for years and years and years to make sales, kind of in the same way you think of an asset like a home, right? You purchase it, but you're looking to get paid. I'm just like, if the ad doesn't work, which you can shoot on your cell phone in 30 minutes, just make another one.

They don't get content. But my thing is, is if this is an asset you can create one time and then use for years and years and years to make sales, kind of in the same way you think of an asset like a home, right? You purchase it, but you're looking to get paid. I'm just like, if the ad doesn't work, which you can shoot on your cell phone in 30 minutes, just make another one.

And if that doesn't work, make another one. The reason why most people don't do it is because their unwillingness to fail and look stupid. It hurts our ego, right? You put out something, and then you see that one comment that says, oh, you look fat, or you said this wrong, you spelled this incorrectly. What makes you an expert? And we let it get in our head.

And if that doesn't work, make another one. The reason why most people don't do it is because their unwillingness to fail and look stupid. It hurts our ego, right? You put out something, and then you see that one comment that says, oh, you look fat, or you said this wrong, you spelled this incorrectly. What makes you an expert? And we let it get in our head.