Billy Murphy

I think it was 26,000.

Okay.

Got it.

Yeah, the goal was, well, first the goal was to get them familiar with Instagram because one of the mistakes I made was I didn't release any content ahead of time like blog posts and podcasts explaining how well Instagram was doing for me.

So that was a mistake I made because the first week of the launch probably I was explaining through videos and through emails I was getting from people just that Instagram actually worked and it was a thing because

Almost nobody was doing it, so they didn't understand that you could actually do any of this.

And so the open rates, I'd have to check.

I want to say initially they started in the...

I want to say mid twenties.

Um, and then, you know, throughout the launch, cause we were, we were sending quite a few emails that went down quite a bit.

So I think it, uh, ended up in the, probably in the high teens.

Yes, exactly.

So basically that, yeah, over the last couple of months as I've been building the Instagram following, um, a lot of them have turned into email leads.

And so, um, basically then they just become a forever jobless email subscriber.

And so when the launch happened, um, I actually didn't promote it at all to Instagram.

Um, I only promoted to my list and, and, you know, probably if I do another launch, I'll promote it everywhere.

But this one was just, uh, the first initial launch.

Yeah, Nathan's one of the guys in that space.

And there's a lot of guys who basically started, one of the biggest ways is shout for shout groups.

I know Nathan's in a bunch of shout for shout groups.