Chapter 1: What is the focus of Billy Murphy's entrepreneurial journey?
This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have. I'm now at $20,000 per talk. Five and six million. He is hell-bent on global domination. We just broke our 100,000-unit soul mark.
And I'm your host, Nathan Latka. Okay, Top Tribe, yesterday you heard from Murray Newlands and how he got 75,000 users in under three months in a very weird way. All right, Top Tribe, good morning. Fall is officially in the air. I drove to the studio this morning, down 81 in Southwest Virginia, and it looks like just colors all over the place.
It's great, and you're going to love our guest today. His name is Billy Murphy. He is a former professional poker player turned entrepreneur, and he's run everything from membership sites to e-commerce stores, and now his focus is on foreverjobless.com, where he shares his success, failures, and advice to help more people become Forever Jobless. Billy, are you ready to take us to the top?
I'm ready to go, man.
All right, let's rock and roll, brother. You're doing so much stuff. What is your number one income stream right now?
Number one right now is probably the Instagram course that I was doing.
Okay, and so walk us, first off, tell us what Forever Jobless is, and then let's talk about the Instagram channel.
Yeah, Forever Jobless is basically started out as a blog. Now it's a blog, podcast, do webinars and things like that. And basically just helping people learn how to become Forever Jobless. And basically, I think that most people believe they need a job and they don't. It's actually extremely suboptimal to have a job for the majority of people.
And so basically, I just share my stories, my successes, failures, and kind of explain why that is.
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Chapter 2: How did Billy Murphy transition from poker to entrepreneurship?
I've generated a significant amount of leads from Instagram, where Facebook and Twitter, it's like pulling teeth. I mean, and the reason is, it's pretty simple. It's just economics. It's that everybody understands and is on Twitter, Facebook, and everybody uses that for their marketing, as well as the fact that they're both heavily monetized by the platforms, especially Facebook.
It's all Facebook ads, sponsored posts, because Facebook makes more money for doing that. Now, Instagram is starting to go that route, but it's going to be years before they get there. And so basically just taking advantage of basically an inefficient platform.
So walk me through, let's go back to 10,000 feet for a second. Last month in August for Forever Jobless, how much total revenue did you do?
Total revenue from the course, I think was Probably 20 or 30 grand. And so it's still pretty small because we just launched the course. We did a beta, I think two little beta groups before and officially launched it last month.
And sorry, what's the course?
It's an Instagram course.
Oh, the Instagram course. Got it. Yep. And people are going to want to study that landing page relative to your Instagram following. What is the link to that?
Sure. Let me see. Let me just double check because I know we put an extra... extra page up. So the, it is forever jobless.com slash Instagram dash course. And then in case that one's not up, there's a, you can put slash secret.
Got it. Got it.
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Chapter 3: What is Forever Jobless and what does it offer?
Okay, great. So this is the course you're selling and what's the price point of the course?
Uh, we were selling it for three 97.
Okay. $397. And that's a one-time payment or recurring one time. Yep. Okay. So, okay. So again, last month in August, it did a 20,000 between 20,000 and $30,000 on the Instagram course, which is about 400 bucks a pop. And are most of those leads coming from your Instagram account?
So they were coming from, so when we did the launch, it was mostly, um, my list, my email list. And how many people are on that list when you launched? I think it was 26,000. Okay. Got it.
And you just eat. So what did you email them? What was the open rate and click through rate? And I mean, what was your goal basically to get them to go in there and buy the course?
Yeah, the goal was, well, first the goal was to get them familiar with Instagram because one of the mistakes I made was I didn't release any content ahead of time like blog posts and podcasts explaining how well Instagram was doing for me.
So that was a mistake I made because the first week of the launch probably I was explaining through videos and through emails I was getting from people just that Instagram actually worked and it was a thing because Almost nobody was doing it, so they didn't understand that you could actually do any of this. And so the open rates, I'd have to check. I want to say initially they started in the...
I want to say mid twenties. Um, and then, you know, throughout the launch, cause we were, we were sending quite a few emails that went down quite a bit. So I think it, uh, ended up in the, probably in the high teens.
Okay. And so are you, you, when you, you said a lot of your leads are coming from Instagram, do you mean they like in your Instagram bio, it links them back to your website. Are they then converting into an email lead and then your email marketing to convert them into the Instagram course sales?
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Chapter 4: What strategies did Billy use to grow his Instagram following?
Find, find pages that you are similar to yours and are around the same size and say, Hey, do you want to grow your page? And, uh, and you're the, you're the best person at doing this. You reach out to people all the time with emails that just grab their attention.
That's the same thing I was doing is just pinging people through their Instagram pages and saying, Hey, do you want to grow your audience?
And, and then messages on Instagram.
Exactly. Direct messages or if they had an email or a message in their way to contact them in their profile and just reach out.
Okay. So in August, you have 96,000 email leads. How many clicks to your website did Instagram generate and how many of those clicks converted into email leads?
I don't know about August. I know I can tell you very specifically. So I did a 30 day challenge on Instagram. Okay. 30 day challenge started June 8th to July 8th. This is when I said, I'm just going to see what's possible on Instagram this month. Um, that month I got 40,000. No, I got probably about 34,000 hits from Instagram directly. And this is back when I had a smaller audience.
I started the month at like, um, I don't know, not near this size. I mean, whether it was 20 or 20 or 30,000. And then I got over 9,000 email leads that month.
9,000 email. And all those email leads came from those 34,000 unique website views driven by Instagram.
Yeah. Those were all Instagram.
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Chapter 5: How much revenue did Billy generate from his Instagram course?
And we'll link to the book notes. We'll link to Billy's numbers, his landing pages, his Instagram account in the show notes at nathanlatka.com forward slash the top eight one. Again, nathanlatka.com forward slash the top eight one. And I've been doing a really shitty job at those show notes in the first 80 episodes. That's all changing with Billy's. We've got a team that's now doing it.
You're going to love those show notes. Go check them out. Billy, question number two, which CEO are you following or studying right now?
Right now, it's got to be Dan Sullivan.
Dan Sullivan, marketing wizard. Been around so long. Number three, Billy, what's your favorite online tool like Evernote?
I got to say Evernote. I use almost no tools. So Evernote's like the only one I use.
Okay, sounds good. Number four, you are building something again, an empire really on Instagram. I imagine this is one of the top 10% followed accounts out there. You're crushing it. And I want to know if you're doing it in a healthy way. Yes or no. Do you get eight hours of sleep every night?
I don't. And I really need to, I don't operate well without eight.
How many do you get on average?
Um, I probably average six and a half to seven right now.
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