Billy Rose
speaker
210 appearances
2 recordings
1 series
first heard Sep 2024
last heard Jan 2025
Billy Rose’s voice in public audio — every appearance, attributed to the second.
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Appearances
This program is we set aside four check block fields, one treated, okay, with our program and one untreated. And our guarantee to you is that the delta, the difference between the treated field, okay, versus the untreated field on corn will be 25 bushels or greater and on soybeans, nine bushels or greater. interest-free to spend $100 to $125 more. So wait a second. That's a big ask.
I'm already losing money and you want me to spend more money. But when you plug the ROI on this, and you get 30 bushels at 450, okay, you're looking at a 40% ROI. Now, if you fall below that 25 bushels that we're guaranteeing, we step in and we write you a check. So we're trying to de-risk a transition to a multi-pass fungicide and biological and growth stimulants. Think Barry Bonds, okay?
You know, these are the steroids that are- Mark McGuire. Mark McGuire. Lance Armstrong. Yeah. But these are legal, okay? All right. And everything is EPA approved. So I'm very bullish on this. The reaction by our farming friends has been very positive. It's like, all right. In fact, some have said, would you do the check block fields on my particular field? So we pick a field together.
And we're going to go 10 acres of untreated and 120-foot buffer and 10 acres of treated. Okay, we use Ag MRI. We fly over the fields. We put tissue samples. We really want to make sure that we have a good comparison. So you're doing that? Oh, yeah. That's not a farmer cost. No, we do that. Yeah, we cover that cost. Good point.
We share that information back to our farmer because at the end of the day, we want all of his enrolled acres to exceed this delta. And that generates that positive ROI. This has never been done before. I had to take this to our worldwide reinsurers from London markets to Bermuda to New York City. I've been on the road nonstop for the last two months.
They're very optimistic because they look at the data. So what we do is we do a risk assessment of all those products, all of our C-trial fields. And we create this Monte Carlo simulation, runs one in 10,000. And we've actually, just looking at the data unemotionally, we've now vetted out that we're very confident that that delta, that guarantee, you're going to get it.
And when I put my farming hat on, so I spent $100 to $125. You gave me 0%. I followed the rules of the road. And I picked up 30 bushels? Hell yeah, man. Sign me up. So this is exciting for us. And it's a new program. You can go to Acreshield, fill out the form, or call us. We actually have an 800 number where people answer. How's that for a change? I like that. I do like that.
Even I might answer that phone.
Yeah. And again, it was all going back, sitting down with our farming friends, identifying a problem. And it's like, if I do what I've always done, I'm going to get the same yield and I'm going to lose money. So I need to mix it up. But I don't know what to try.
Along with the biologicals, the micronutrients.
No, we only did 50 fields last year. Okay.
You know, at the $100, we guarantee $100, you're spending $125. So there's $25 of what I call it. So there's a little risk. Little risk there.
Exactly. You know? Yeah. And we provide 0% convenient financing up to a million dollars. Okay? 24-hour turnaround on the approval. All right? So we're trying to help, again, on the interest rate, too.
So we're buying down the interest rate, full disclosure, so that we can provide- You don't get anything for free. Yeah, exactly. There's money there. Free lunch, okay? But we just feel that when you kind of look at our new North Star, Tanner, is that we want to bring in the biologicals, the micronutrients, and all these treated versus untreated and say, what does work?
And this particular cocktail, I call it, this Beetlejuice, it works under multiple weather environments. 2023 was really dry over in Illinois, almost drought. And I was wondering how the results were going to be. And it actually performed better, the Delta, in a stressed environment. So, you know, we're not perfect. No one is perfect.
The last guy that was perfect, they may be nailed to a cross, okay? So, yeah. But the beauty is you have the protection. If it doesn't work, we're going to write you a check.
Do you remember that tattoo regrets?
Yeah. We have a complete team behind us. Okay. We have everything from agronomist to data scientist to actuarial guys. Okay. This is where the real work gets done is by that team. My job is to sit there and go, here's our problems that we need to solve. Yeah. You know, we eat a lot of pizza and drink a lot of beer when we try to figure this stuff out.
And they usually tell me, you have a great, great problem. Your idea was not good, but we know how to do it for you, Bill. Sure.
And you know what? And I have those, I have an executive that was involved with that particular company at the time and they made it too complex. They didn't have the protocols in place. They didn't have a backbone processing system. We spent $10 million on our processing system just in order to measure good against bad, you know?
Showing 81–100 of 210 · page 5 of 11
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