Billy Rose

So we're creating, and it's going to be released in 30 days, a side-by-side comparison where you can take the David Letterman top 10 and go, here's my favorite number, compare it to one of the top 10, and here's the key, I'm not, our good agronomy team is, explaining the why your number versus the David Letterman top 10 number One is better than the other. So that could be crop rotation.

That could be pH levels. That could be a lot of things going on. But we're going to try to help explain the why. And people don't do that.

That could be pH levels. That could be a lot of things going on. But we're going to try to help explain the why. And people don't do that.

That could be pH levels. That could be a lot of things going on. But we're going to try to help explain the why. And people don't do that.

And again, because of great feedback from our customers, they said, hey, I want to just compare my – what's your favorite brand? Well, we won't ask you that. All right. Let's just say brand A. No free ads. And then let's go – and then I look at this – David Letterman recommendation coming out of Acreshield. And I go, but I want to compare it to that.

And again, because of great feedback from our customers, they said, hey, I want to just compare my – what's your favorite brand? Well, we won't ask you that. All right. Let's just say brand A. No free ads. And then let's go – and then I look at this – David Letterman recommendation coming out of Acreshield. And I go, but I want to compare it to that.

And again, because of great feedback from our customers, they said, hey, I want to just compare my – what's your favorite brand? Well, we won't ask you that. All right. Let's just say brand A. No free ads. And then let's go – and then I look at this – David Letterman recommendation coming out of Acreshield. And I go, but I want to compare it to that.

So we actually allow now our users to compare one, two, to how many brands they want to compare. If they just want to work with those brands.

So we actually allow now our users to compare one, two, to how many brands they want to compare. If they just want to work with those brands.

So we actually allow now our users to compare one, two, to how many brands they want to compare. If they just want to work with those brands.

Yeah. But my hat's off to you. What we're just trying to do is be just – with that golf shirt, I've got to bring this golf analogy out. We want to be your caddy, okay? You never see a professional golfer without a caddy. Where's my caddy? Okay? It's right there. It is. It's right over there. Oh, we got a hat. Yeah, there you go.

Yeah. But my hat's off to you. What we're just trying to do is be just – with that golf shirt, I've got to bring this golf analogy out. We want to be your caddy, okay? You never see a professional golfer without a caddy. Where's my caddy? Okay? It's right there. It is. It's right over there. Oh, we got a hat. Yeah, there you go.

Yeah. But my hat's off to you. What we're just trying to do is be just – with that golf shirt, I've got to bring this golf analogy out. We want to be your caddy, okay? You never see a professional golfer without a caddy. Where's my caddy? Okay? It's right there. It is. It's right over there. Oh, we got a hat. Yeah, there you go.

And so that golfer, that professional golfer is relying on the caddy, but at the end of the day – He still grabs the club. He still hits the ball. The farmer, at the end of the day, is still calling the shots. He looks at the seed dealer. He looks at the agronomist. But at the end of the day, he's got to make the decision. And we're just trying to help assist make a better decision.

And so that golfer, that professional golfer is relying on the caddy, but at the end of the day – He still grabs the club. He still hits the ball. The farmer, at the end of the day, is still calling the shots. He looks at the seed dealer. He looks at the agronomist. But at the end of the day, he's got to make the decision. And we're just trying to help assist make a better decision.

And so that golfer, that professional golfer is relying on the caddy, but at the end of the day – He still grabs the club. He still hits the ball. The farmer, at the end of the day, is still calling the shots. He looks at the seed dealer. He looks at the agronomist. But at the end of the day, he's got to make the decision. And we're just trying to help assist make a better decision.

Yeah, the... kind of putting on our entrepreneur hat, okay? And when I look at farmers, I view them as all entrepreneurs. And it's not easy being an entrepreneur. It is very difficult. There are days where you just go, oh my God, I'm just gonna go work for the bank and work nine to five in the hell with this stress, right? Okay.

Yeah, the... kind of putting on our entrepreneur hat, okay? And when I look at farmers, I view them as all entrepreneurs. And it's not easy being an entrepreneur. It is very difficult. There are days where you just go, oh my God, I'm just gonna go work for the bank and work nine to five in the hell with this stress, right? Okay.

Yeah, the... kind of putting on our entrepreneur hat, okay? And when I look at farmers, I view them as all entrepreneurs. And it's not easy being an entrepreneur. It is very difficult. There are days where you just go, oh my God, I'm just gonna go work for the bank and work nine to five in the hell with this stress, right? Okay.

But over the years, we basically look for, obviously, people that have a solid education and the good moral people. But there's some other characteristics that rise to the top when it comes to the type of organization and the type of success that we're used to obtaining. Not without a few scars on our back. But if we were to just a real high level, energy. okay?