Blair Kerkhoff

I don't know what the hell just happened there.

Those games in college football are single elimination games, so they mean something versus getting Titans-Jets.

And even if you're like, no, we're going to cherry pick it, we're going Chiefs-Chargers.

Okay.

I mean, that's a good game, and all of Kansas City would watch, and both Charger fans would watch, and you'd have an element.

But the more compelling television is the team that's going to be out if they don't win.

Right, right.

And if you put multiple games on, then you've got the opportunity.

What I think is great about the NCAA tournament is, well, we've got four games.

Two of them are turds, but two of them are good.

And we can watch that.

You sell the ad revenue across.

But like you said, the only way you can do that is if you've got one network that's controlling it.

You know, sell the advertising.

Right.

You know, or a partnership, whatever.

I don't know how that the whole inner workings of true TV, TBS, TNT and CBS is, you know, affiliation.

But but they're all in it.

Like when you see an ad, it's running on all four networks.

That's right.