Blair Kerkhoff

And by the way, if you read that book now, I mean, you'll be like, I cannot believe.

That's how we operated.

That's how this was working.

Yeah.

And literally everything they write in the book is now exactly what's happened.

And the ridiculous amounts of money they got paid to do that.

Oh, roll in in my Sun Bowl Blazer and be lavished with gifts and free food and a free hotel room and a fancy car to drive around in because I'm thinking about offering Kansas a spot in the Sun Bowl.

Wanted to beat the traffic.

Ooh, is that good or is that bad?

I mean, like, it's been, like, most of the Bulls then have locked in.

People don't remember the who was it?

Somebody got frozen out because the way it worked before, like they had all these conference affiliations all the way down.

It used to be just the conference champions had affiliations.

Like when I was a kid.

And Blair, you were 20 years into your career because, you know, I'm so much younger.

The Orange Bowl had the Big Eight champion against somebody.

The Sugar Bowl had the SEC champion against somebody.

The Southwest Conference champion went to the Cotton Bowl.

And Big Ten and Pac-10 played in the Rose Bowl.

And then that was it.