Blake Scholl

So one, I want to make this available to everybody.

But two, I also think you can build a great business doing that.

There wasn't a lot of money and phones before the iPhone.

And Apple found a way to build a product people are willing to pay a lot more for and built a great business doing that.

And it's not been done in air travel.

And for some reason, people think it's impossible.

But if you go look at the comparison to, say, other parts of travel, like hotels, there's a zillion different strata of hotels.

And Motel 6 is not the mass market leader.

You know, people pay more for a better meal.

They pay more for a better hotel room.

But it doesn't happen in air travel.

Why?

I think those are solvable problems.

Most importantly, don't give up.

And I remember the day...

The day that we flew XB-1 Supersonic, I stood with the team on the tarmac outside the airplane.

And I said, guys, we're here today because a hell of a lot of not giving up.

When reasonable people would have given up.

And in fact, a whole bunch of reasonable people did give up along the way.

We're here because we kept fighting through the setbacks, because we didn't let ourselves lose faith.