Blake Scholl

Remember when the first iPhone came out?

People laughed.

They're like, a $400 phone?

You know, unsubsidized, no one's going to buy that.

Well, no.

Fast forward, now it's $1,500 for an iPhone, and everybody does it.

And it's worth it.

And people aren't willing to pay more for better unless you find a way to actually show them a better thing they're willing to pay for.

And I think the whole travel experience today is terrible.

Right.

So it's a night and day experience.

It's a better experience.

But even...

Even in those airlines, there's still so much that could be better about the end-to-end travel experience.

So I think there's a lot of room to reinvent the whole thing end-to-end and to create a, maybe it bottoms out at 20% more expensive than economy is today, but it's 10 times better.

It's faster, it's more comfortable.

You're actually cared for.

The way baggage works needs to be completely rethought.

the way you get through an airport needs to be completely rethought.

And I think there's something in there that will be affordable, that people will be willing to pay for, that is a supersonic experience that is also way more profitable than economy is today.