Blake Smith

absolutely yeah cladwell helps you do more with fewer items of clothing and so in the fashion industry we're kind of a sole actor in a way in that our focus is actually that you buy fewer items of clothing and when you do buy that you buy quality and so what we sell is we actually sell a tool that helps you one get dressed every single day from the items that you already have in your wardrobe

And two is make sure that wardrobe is comprised of the smallest number possible of high quality items.

So we're actually helping you shop less, which is kind of strange in the fashion industry.

Yes.

Actually, the more questions we added up to that point, the more people actually filled it out, which that was really interesting.

Yeah, we was kind of counterintuitive.

At first, we only had one question and then we got people in.

It's kind of interesting to see how people actually want that engagement.

Because really good in the selling process, it's good to ask questions, right?

Because people feel known and they feel like this is going to be something that's personalized for me.

Two and a half years ago.

Over 200,000.

200,000.

Yes, both.

Yeah, we are B2C SaaS.

So people pay us on the women's side, 15 bucks per quarter and on the men's side, 21 bucks per quarter.

The reason for that is we actually launched as a men's business.

And so we launched our women's business on a whim last fall just to see what would happen.

And women right now are 60% of our business.

So it's grown really fast based on women.