Blake Smith

In my experience, it's like, hey, we've got solid traction, but we are before the milestones necessary for the next serious round of funding.

So help me, prior investors, get to that next milestone so that we can really juice this thing.

Um, yeah, I look confused actually right now on what series a is because like the next round of funding would be series a in Cincinnati, but I'm pretty sure out here, the next round of funding would be considered seed out here.

Uh, yeah, I'd say, uh, yeah, as we've modeled it, it's probably, it's around 10 million.

Yeah.

As I've seen it, I think it's that million dollar ARR number.

Yeah.

Yeah.

I think that that's like, that's the right.

I think that when you're in that, like for us right now, call that seven 50 mark.

I feel like there are a lot of companies that get stuck right there.

And so I think we have to prove that we, one can get us to a certain level.

And then two is that we can deploy serious money monthly from marketing standpoint.

So you asked why not spend it all right now?

That's actually, that's our exercise right now is we're continually testing the scalability of each channel.

And some of those, it's not as simple as like, Oh, I have a Facebook ad.

Let's take that from,

Yeah, no, we killed it on YouTube last summer where we just, we found all the men's thought leaders on YouTube around fashion and we just did rev shares with those guys or paid them and it was incredible but we saturated the market and we're like, oh shoot, if on the men's side there's actually a limit to this.

On the women's side it's incredible but yeah, so I'd say it's definitely been

In general, I think digital marketing is really just the process.