Blake Smith

Yeah, it's my opinion that elasticity tests, you really can't do at our scale scientifically.

And so really, I think it's more of an art than a science.

So what we did is we just looked at like other SAS products that our customers are paying for and said, what are they pricing at?

And like what?

I mean, for us, it was like a lot of the entertainment subscription types of Spotify or Hulu or Netflix or any of those.

Right.

Um, and so it's like, Oh man, like what are people paying?

Uh, we also looked at kilo, which is a daily workout app.

It pings you in the morning and tells you what workout to do.

We ping you in the morning and tell you what to wear.

So it's pretty comparable.

Um, and we saw closer to like that $8 mark, um, eight to $12 mark.

We don't feel like we have probably not enough value for 12 at this point.

Um, so we're sticking with, I think we're doing 799.

Um,

Really, it was mostly just based on benchmarking.

We're going to launch with that, grandfather all our old customers into their current subscriptions.

We're not going to hike it on the people that are already paying.

If we find out that that was a total disaster, obviously, we can revert back, but it's not really a test.

It's more like we're going forward unless proven otherwise.