Blake Smith

Yeah, but really that's assuming that people, I mean, maybe for you, if you're wearing a lot of t-shirts, you're washing it every single time you wear.

I think the general trend is actually towards less washing on most items at this point.

Just in general, we're trying to focus people on quality and actually you don't have to put it through the laundry every time.

But yes, no, the more you use it, the better the experience for sure.

No, I think I'm saying that T-shirts is probably something you want to wash every time.

But for other types of items, you can wear repeated times and actually be okay.

Got it.

Yeah.

It's a working millennial mom.

So picture a 31, 32-year-old mother who also is like a pretty high-paid exec who literally maybe when they were younger, maybe she was like more into fashion or something like that.

But now she's kind of like, look, I don't have time to get really, really into this thing.

But I still – it's important that I present myself well.

That is the most important question.

Because people have tried to do this idea before.

They haven't done it at SaaS.

They haven't done it for minimalism.

People have tried to do the stylus in your back pocket.

I talked to several product managers, two product managers of those companies, and found that onboarding was the biggest issue.

And so what we've done is we actually did the Google Ventures sprint design process.

Yeah, we did that.