Bob Burg

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

Sure, so if we ask what influence is, because remember, you know, the word influence has been thrown around so much now that people have lots of different definitions for it. And so I think if we look at it first on a very basic level, influence can be defined simply as the ability to move a person or persons to a desired action, usually within the context of a specific goal, okay?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?

That's the definition, but it's not its essence. Because the essence of influence, as you said, is pull as opposed to push, right? How far can you push a rope? Well, at least not very fast or very effectively, which is why great influencers don't push. They don't push their will on others. They don't push their ideas on others. They're not pushy, right?