Bob Burg

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

They understand what motivates people. They understand how to move people to action. In a sense, you could say persuasion and manipulation are cousins. Now, one's the good cousin, persuasion, and one's the evil cousin, manipulation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.

If we want to describe manipulation, I think the person who described it best was a guy by the name of Paul W. Sweats, who wrote a book published in 1987 called The Art of Talking So That People Will Listen, which was really more about listening than it was about talking, but that was the title. It was a wonderful book. And in it, he said, manipulation aims at control, not cooperation.