Bob Burg

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Now, when we ask ourselves these questions thoughtfully, intelligently, genuinely, authentically, not as a way to manipulate another human being into doing our will, but as a way of building everyone in the process. Now we've come a lot closer to earning that person's commitment, right? As opposed to trying to depend on some type of compliance or push.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.

Sure, so if influence is a matter of being able to move a person to a desired action, okay, there are two ways to influence. You could do it through persuading another human being, or you could do it through manipulating another human being. One's positive, one's negative, right? Now, the interesting thing is both persuaders and manipulators understand human nature.