Bob Burg

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

But when you do, when you show up as yourself day after day, week after week, month after month, people feel good about you. People feel comfortable with you. They feel safe with you. And why not? They know who it is they're getting. So authenticity is a very powerful part of building trust.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.

Now, I think, you know, today, authenticity, just like influence, it's a word that gets bandied about so much. I think people kind of... confuse aspects of it. I think a lot of people, I believe, think authenticity means you have no boundaries. Say whatever you want, do whatever you want, this is how I am, take it or leave it.