Bob Cicero

In terms of the space that we all occupy, there's a lot of operational burden and costs that goes along with it.

You think about real estate inside of most organizations, it's not trivial from a dollars and cents perspective.

A lot of times it's number two cost.

And can we take sort of an IT view and bring that to the built environment in terms of thinking about notion of platform across all this to amplify that intersection of what I talked about before, people-centered?

space and technology.

Dream redraft the market, our space.

And then now from a customer standpoint, customers, it's really interesting to see, you think about real estate in general, it's long tail.

It's a long time to make decisions.

And you think about most corporate leases, 10, 15, 20 year options, et cetera.

The industry doesn't move fast, but it's being forced to move fast in terms of what's actually changing.

Also work with customers and my team work with customers every single day to really start re-imagining space, but thinking about

technology enabling the experiences where before it was really about the architectural elements, which are still obviously important, but it's a tech piece that was forgotten.

We have to bring that forward with that data mindset we talked about a little bit for us to get prepared for the future.

Work started in 2019.

It was really for a key project for us in New York City.

If you look at space types and space mix, as an organization, traditionally, folks have a lot of focus workspace where it's a desk.

Because you're going to come in, you're going to sit at your desk, and that desk is assigned to you.

Yes, sure, you might have done hot desking or hoteling, but then you had a group of their spaces that were really for collaborative moments or the we side of the world.

You think about the me is focus, we is the collaborative space.

We took that approach and we flipped it.