Bob Gilbreath

I'm ready.

I'd say the big picture of what we're doing is help large brands grow.

And that's connecting them with seeing new trends in the marketplace, providing new content, usually from new voices such as influencers, and helping them reach those consumers they're targeting on social media, which is where everybody's looking for ideas today.

And we have multiple revenue methods.

We have a self-serve software for our trend tool.

We also do campaign work where we're bringing in influencers, essentially trying to work in whatever format the large marketers are expecting and most comfortable with.

It's a mixture of SaaS and campaign models, kind of media product on the campaign side.

It was about last year, about two thirds campaign, about a third SaaS.

Actually, more on the campaign side with influencer work.

I mean, that's what we're seeing.

You know, when you're able to do media, it's the revenue numbers are a lot higher.

It's easier for the large brands, I think, are starting to get wary of SaaS and technology and making those kind of commitments.

to what they call non-working dollars.

But on the media side, it's where they're putting their kind of, they have to go get sales and that's where they have to have active media dollars.

So that's where we're seeing that grow.

We kind of are able to mix in our technology, but also deliver a guaranteed media result.

I mean, it can go 20 grand all the way to 250, 300 grand.

I'd say average around 50 to 75.

It's not recurring, but the relationships are recurring.

So I'd say everything we're trying to do, it's, you know, we're getting SaaS like repetition.