Bob Gilbreath

And that's a mixture of both the value and the pricing, as well as what we're able to to do behind the scenes using our technology.

We're drinking our own Kool-Aid.

Yeah, well, I mean, that's good.

You got it.

Well, I think one thing that comes to my mind is traipsing through the streets of New York City to me to do a lunch and learn for a media agency who had a very specific restaurant that they wanted us to get their free lunch from.

And my first sales guy and I traipse through the streets of Manhattan in the summer sun to get that special salads for this meeting.

I have no memory.

I think I blocked it out.

Hey, this is the client and this is how the world works.

And I got to go hustle and get them their their lunch.

So I have the chance to talk about our products.

You got it.

You get an hour of their time, their attention, and it leads to both.

And I like these meetings.

It's both market research for us and for me as a CEO as well as a chance to sell.

That's hysterical.

Well, I wrote it back in my agency days where a company called Bridge Worldwide, the one that we sold to WPP.

What year did you sell that for, by the way?

You know, we as an agency needed to stand.

It was called Bridge Worldwide.