Bob Gilbreath

Yeah, I mean, I think the multiples you see in this kind of world, you know, I think one example is a quotient just bought a company called Crisp a few months ago in our space.

I think that was something like, you know, it's always hard to tell, you know, the numbers aren't public completely, but something like a 6 to 7x.

Yeah.

So it's really that, you know, it's the key difference for us.

6 to 7x ARR?

Yeah.

So, I mean, one of the key differences and I think what was talked about in their product as well as those are is having some kind of unique technology.

It's not necessarily a SaaS that people are logging into every day.

For us, it's a source of trend data that no one else in the market has.

We've been building up this data for five years, and it allows us to get better margins.

It allows us to help brands see where they should be going in terms of their campaigns.

It's also something we're putting into programmatic media buying to get better results.

I mean, literally...

we can double or triple the paid social results of any brand that we're working with just by applying this trend data that we have and using that in the creative process.

So again, that's something that it's real and it's different and it's unique and it's technology.

I'd rather not get that deep into the business here, but it's it's outstanding.

I mean, it's like you.

My audience is going to go, Nathan, you can't let people.

I hold it up against SaaS.

You got it.