Bob Gilbreath

So it's almost at this point, the bootstrapping is happening.

And what we're looking for now is it's not companies that are just kind of focused on a SaaS model.

And it's more of seeing the revenue model we have, repeat business, the margins, the profitability, you know, kind of the revenue rate we're getting at.

So what do you mean the revenue rate you're getting at?

We're kind of over the $10 million a year rate right now.

Yeah, so you think about exits.

It's not a pure place to ask.

At the same time, it's a great business.

And as we look for partners, and if we did raise again, which we really don't have to,

it'd be somebody who's not just going over the same SAS playbook.

Yeah, I think the conversations are, you know, first of all, you say agency, never say the word agency.

Because it's not, I mean, again, having created and sold an agency myself before this business to WPP, I mean, it's just a different business model.

So it's not either agency is charging by the hour.

You have nothing differentiated.

You have no technology.

SAS is you're charging by the month, maybe yearly contract.

It's software.

Where we are is playing it somewhere in the middle and the story is it's frankly the best of both worlds.

It's where we're getting repeat business and relationships and differentiation like software, but we're getting the media dollars and the margins of media.

And so, I mean, it's almost like we're more closer to