Bob Iger

He wasn't building rides.

And many of the, not just traditions, but values that he created and essentially built, we followed basically through on essentially either his instructions or his vision.

And so when we create attractions, we try to tell stories

when we create attractions.

Even when we create restaurants and hotels, there's a story behind it.

And in particular, I'd love to show them what we built that's derived from Star Wars mythology.

We call the lands Galaxy's Edge.

There's one in Florida and one in his beloved Disneyland.

By the way, they're billion dollar lands.

And they not only tell great stories, but as he really

demonstrated back when he built Disneyland in the 50s into the 60s, he used technology to make those stories as compelling as possible in physical form, which is not easy.

And these attractions in Galaxy's Edge, there are two main attractions, are an unbelievably perfect example of the blend of great technology with great storytelling in the physical world.

Well, you know, yes, I guess he spent loads of money in what he did.

I'm not sure that he ever thought, it was always to him, in my opinion, about how can I tell this story better?

Or how can I tell a great story?

And I don't think he even asked what it will cost.

No, and that's why poor Roy was...

Oh no, you've done what?

You've bought what?

Yeah.