Bob Iger

By the way, I know that I should admit this too publicly, but often when we dream up ideas here, the first question we ask ourselves is not how much will it cost?

It's can we make it great?

And then eventually you get to the, well, what is this going to cost?

And does it make sense?

Because we're trying to serve shareholders as well as customers.

But that is a Walt Disney inheritance, isn't it?

I mean, that was very much his approach.

It is, and I think actually, if you ask what everything is going to cost before you make everything or even think about making something, then you end up not making a lot that you should have made.

That's an interesting question.

I've really not thought about what it is we haven't done.

We're always dreaming about what it is we can do.

And if you look at my tenure in this role, I'm very proud of the array of great stories that we've been able to tell, some through acquisition of companies, starting with Pixar in 2006.

And I think about the wonderful stories those artists and storytellers have told over the years from Inside Out and Up to Coco and I could go on and on.

And then of course there was Marvel and the stories we've told there.

Obviously Black Panther and Avengers stand out.

And then ultimately buying Lucasfilm from George Lucas in 2012 and continuing basically the mythology that he created, which I think should be considered among the greatest mythology created at least in our lifetime.

and telling more Star Wars tales and then buying 20th Century Fox and working with Jim Cameron on Pandora and Avatar films, for instance.

And as we look ahead, there are so many stories that we're planning to tell that it's really not about what we're missing.

It's how do we get all of these right?

We have an unbelievable luxury of just great riches.