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Bonnie Crater

๐Ÿ‘ค Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

You bet.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Okay.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So what we do is we help marketing people accurately measure and track the impact of their marketing campaigns on pipeline and revenue.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So we sell software in a SaaS model and we sell annual subscriptions of our software and a bit of service to help the marketing people.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And, you know, we're having a lot of fun doing it.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So we sell annual contracts and usual contracts around 30K a month or sorry, 30K a year.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We launched the company in 2012.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We actually started the company in December 31st, 2010.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So this is my advice to entrepreneurs is never start a company on December 31st, 2010, because the IRS will want a tax return for that one day that nothing happened.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So, and, and okay.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

January one, not December 31st.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Uh, yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Uh, we launched our product in 2012 though.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And I've done that job many, many times.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And I had some friends call me up and say, hey, you know, we have this idea.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

I said, oh, you can do that?

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So I was really excited.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And so we started Full Circle.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And we actually needed all four people with all four skill sets.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah.

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