Bonnie Crater

Two of us were ex-Salesforce people.

We worked at Salesforce.com.

Did you?

Yeah, I ran what's now known as the Service Cloud at Salesforce.

Yeah, a small business.

And Andrea Wilt, she was the product manager for the marketing product at Salesforce.

And then we had two other founders, Rowan Baer and Dan Appelman, and they were experts at the Salesforce platform and how to build applications on the Salesforce platform.

You bet.

We use the Salesforce AppExchange, but the real story, of course, is that Salesforce doesn't give you your business, right?

You have to earn it, and you have to build your own business.

That's nice.

Yeah.

Our business is a little bit different.

And so we sell to marketing people and the marketing folks that we sell to have a different channel for purchase than necessarily the app exchange.

I'd been CEO once before.

And I had

Well, yeah, financially, I didn't make any money, but, you know.

Or did you have your whole— Yeah, I was not homeless afterwards.

Yeah.

That's good.