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Bonnie Crater

πŸ‘€ Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

That's really hard, yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

I mean, Nathan, come on.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Iβ€”

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

I was VP of marketing a number of times between then and now.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And one of my jobs was I was an executive at Salesforce.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And that's where I learned the SaaS business, which was really exciting.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Because I started my career at Oracle.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

This was way before Oracle had any SaaS kind of revenue.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

All on-prem.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Big elephant.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Go get it.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Bootstrapped initially, then we raised money.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

$11 million.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Because we were going broke.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And we neededβ€”I basically told the guys, like, look, this is not, you know, 1999.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We need to have customers, and we need to have revenue from a few customers, and then I will go out and raise money.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

But until then, you know, we're going to, you know, tough it out.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Oh, it was a few hundred thousand dollars, yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

That'sβ€”in 2012.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah, something like that.