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Bonnie Crater

๐Ÿ‘ค Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We have 35 people.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We've got in engineering product roles, we have about eight people doing that.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And then we have 11 people that are doing sales, about four or five people doing marketing roles.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We have some people counting the money.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Somewhere around there.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Our model has always been to double year over year, and then one year we need to triple.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So when I've done this modeling, basically that's kind of how you have to do these SaaS businesses, is one of these years you have to have a breakout year where you triple in order to get to breakeven.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So one of these years, we're going to need to triple.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So we're at around a 90% renewal rate.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Great.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So it's, you know, 10% churn.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And people churn largely because they get acquired.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We have a lot of technology companies as our customer base, so they're always getting acquired, which is a problem for us.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

But anyway, and then there's the CMO switch out problem, right?

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And the new CMO has some different idea or whatever.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So you don't have control of a few of these things.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

But in general, we have really, really great customers.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We love our customers.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We try like hell to make every one of them successful, but sometimes we just can't do it.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Okay, so we...