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Bonnie Crater

πŸ‘€ Speaker
166 total appearances

Appearances Over Time

Podcast Appearances

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Like, that's not a good thing.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah, but it's a recipe for our churn, but it's a recipe for failure for the customer.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah, exactly, or a month of data.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Like, what's that?

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

We don't spendβ€”that's actually our lowest marketing expense is digital right now.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Trade shows.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah, so we actually do a lot of – we have a great team, like really nice people who make friends with all these marketing people.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And so what we do is we actually have a lot – we spend a lot of time at events and just going and talking to people.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And that seems to be the best way for us to get customers.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

And then, you know, we do some webinars, we have some partnerships and things like that, so we'll spend a little money on that.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

But it's largely spent on events, you're right.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Oh, golly.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

It's tough.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So, we've actually never really calculated this.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

you know, so we don't, I don't have a number for you, but we do have customers like our, we have customers that are from who have been a customers from us since 2012.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Yeah.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

So at this point, we don't have a VP of sales, but I just hired one.

SaaS Interviews with CEOs, Startups, Founders
825: SaaS: 4 Founders, 150 Customers Paying $30k for Pipeline and Revenue Management

Congrats.