Brad Beeler

I want to look the part.

I want to be dressed slightly above the person that I'm talking to because when they make that first impression, they're gauging me on, do I feel comfortable talking to this person?

When it comes to smell, my teenage son, he likes to use Axe body spray, not just as a deodorant, but as a perfume, as a everything.

Right.

And it follows him is that we want to be careful with that.

I've talked to criminals before where I was in a room.

You could call it an interrogation room where people had been smoking.

There was stale urine smell.

And this guy said to me, he goes, this smells like jail.

And then he lowered up quickly thereafter because he had an association to that.

When we smell something from our past, it, you know, our memory when it comes to smell is so ingrained.

We can probably remember the greatest dish that our grandma made.

So there's a lot of marketing research on how we smell.

So something as simple as that touch.

Touching someone on the outside of the frame, their shoulder, obviously with the handshake that we already discussed.

All those things, taste.

I can't tell you how many times I've talked to somebody about very sensitive things over food.

Food is a barometer on where their nervous level is.

They're not going to eat if their heart rate's over a certain level.

If I'm providing food to them, there's going to be reciprocity.