Brad Costanzo

When everybody knows and everybody else is selling the product and they're selling features and benefits and mechanisms of your product, how do you change the conversation to where you're talking to the demographic and you're making an emotional appeal?

So we decided, I instantly kind of saw the vision.

Well, what, you know, let's make a coffee for kind of empowered people

women, like go-getters, ambitious women who kick ass.

You know, honestly, it's just the story.

So it's amazing premium coffee.

So if you, if you're a coffee connoisseur, you'll love the coffee beans.

However, it's not, people joke, well, it's for women.

What does it make them lose weight?

I was like, yeah, it's guaranteed to make them lose weight.

If the caffeine gives them the energy and then they decide to go to the gym and run their ass off, they'll lose weight every single time.

So it's a story and it's a gigantic, it's a gigantic test and experiment to see if we can build a brand using story selling, which is one of my strengths.

And I've done this for all my clients is creating story selling videos in order to propel this brand to kind of national prominence, use a lot of influencer marketing, get people to take notice.

And ultimately the goal is to exit this company to a much bigger brand who's got a lot more distribution.

And they say, we love what they've done and we want to run with this.

Not a lot.

I will say... It's okay.

Yeah.

I want to say it's just under $20,000.

Okay.