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SaaS Interviews with CEOs, Startups, Founders

EP 435: Consultant does BIG league $600k Last Year, Now Has Unique Model and Coffee with Brad Costanzo

01 Oct 2016

Transcription

Chapter 1: What is the main topic discussed in this episode?

0.031 - 15.794 Nathan Latka

This is The Top, where I interview entrepreneurs who are number one or number two in their industry in terms of revenue or customer base. You'll learn how much revenue they're making, what their marketing funnel looks like, and how many customers they have.

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Chapter 2: What businesses did Brad Costanzo sell before consulting?

16.275 - 19.4 Nathan Latka

I'm now at $20,000 per top. Five and six million.

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Chapter 3: How did Brad transition from selling businesses to consulting?

19.42 - 23.806 Nathan Latka

He is hell-bent on global domination. We just broke our 100,000-unit soul mark.

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Chapter 4: What is Brad's revenue model for his consulting business?

24.087 - 35.672 Nathan Latka

And I'm your host, Nathan Latka. Okay, Top Tribe, this week's winner of the $100 is Rich Jones. Okay, Rich Jones, he is stuck in corporate. He wants to break free.

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Chapter 5: What unique strategies does Brad use in equity crowdfunding?

35.712 - 57.107 Nathan Latka

He's binging on the show. For your chance to win 100 bucks every Monday morning, simply subscribe to the podcast right now on iTunes and then text the word Nathan to 33444 to prove that you did it. Folks, many of you heard I made a big league acquisition of a business. NathanLacka.com forward slash send later is the name of the business.

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57.527 - 60.35 Nathan Latka

And I didn't want to give up equity to a developer because I'm a business guy.

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Chapter 6: How does Brad's coffee business differentiate itself in a competitive market?

60.711 - 75.465 Nathan Latka

So what I did is I used a website to find a guy named He Sheming. I paid He over $12,000 to help me build send later. And the site that I am using now is called Topdol at NathanLacka.com forward slash T-O-P.

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Chapter 7: What storytelling techniques does Brad employ in branding?

75.445 - 83.176 Nathan Latka

I will build SendLater into a big business and I will take it public by the time I turn 30. I'll tell you more later on in the episode.

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Chapter 8: What challenges has Brad faced in launching Stiletto Coffee?

83.837 - 106.44 Nathan Latka

Nathan Lack here. This is episode 435. Coming up tomorrow morning, you're going to hear from Victor Levitan. He did $4.5 million on eBay and now has a SaaS business that just hit $25,000 in monthly recurring revenue to help sellers sell on eBay with his company Crazy Lister. Top Tribe, good morning to you. Our guest today is Brad Costanzo.

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106.46 - 126.914 Nathan Latka

He's an entrepreneur, investor, and business consultant who has built and sold two digital businesses and is now helping companies to use proven marketing campaigns, innovative branding, and strategic alliances to grow their revenue. He's also host of the Bacon Rabbit Business Podcast on iTunes. Brad, are you ready to take us to the top? I'm ready to rock. You sold two digital businesses.

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126.994 - 127.615 Nathan Latka

Which were they?

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128.536 - 132.662 Brad Costanzo

They were a publishing business that I had selling information products.

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132.922 - 133.623 Nathan Latka

What was the name of that one?

134.725 - 151.69 Brad Costanzo

Well, that one was, it was a, there was a multitude of products. So there wasn't just one name. I mean, there was, it was an LLC that I sold. However, the, there was a dating and relationship advice product. There was a personal development product and there was a real estate investment product that were all inside that portfolio.

151.67 - 159.684 Nathan Latka

Yeah, you know everyone's listening right now rolling their eyes going, oh, why did Nathan let one of these dating guys on his show, right? But we're going to turn that around in a second, right?

159.845 - 171.045 Brad Costanzo

Well, what's funny is I was never even in the dating, although I was selling some stuff to dating advice, I was never in this whole pickup community and I was never really a part of that. I just recognized kind of a cool little hole in the community.

171.025 - 192.791 Brad Costanzo

And, uh, long story short, I, I realized that, um, people who are selling dating advice, we're talking about, oh yeah, occasionally I use magic tricks to meet women, et cetera. And I was like, okay, I like magic tricks. I'm going to create a course teaching guys how to use basic magic tricks along with all of the other stuff they're doing. So I was never even really selling dating advice.

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