Brad Costanzo

So at the real estate investment market, it's typically an older crowd, older, middle-aged, um,

Middle-aged to older people.

And they love their DVDs.

It's really crazy.

Like a lot of people think that that's, that that's, you know, not using it, but you have to remember, I mean, a lot of mid middle America, uh, mom and pop who were, who were really his demographic.

They love the DVDs.

Now I think that is quickly disappearing and people aren't wanting that, but when you're selling kind of education, uh,

It was like, well, what are we going to do?

Send him a USB thing, which I do like.

The other thing we started to play with, and amazingly, it did not convert as well as the DVD tripwire, was either a free or a $7 trial into the software that he ultimately wanted to sell.

It worked, but not as well as, hey, you want a quick little DVD?

And that one still just kills it.

You know, so I stopped working with Kent about six months ago to focus on the coffee business that I launched.

Literally did this with my wife, but I took all of my knowledge, which is mainly around information, selling services and intangibles and said, well, what's the worst that can happen?

Let's launch a national e-commerce coffee brand and

What's it called?

Stiletto coffee.com.

My wife and I went on our honeymoon a year ago.

She's been, we've been together for years though.

She's kind of got that entrepreneurial bug and she's from Brazil.