Brad Jacobs

But that's okay.

We talk about life.

But I had many lunches with him and his son, Michael, who's a good friend of mine now.

And I spent a lot of time with his wife, Mrs. Jesselson, Erica Jesselson.

She has amazing stories.

She came out of the Holocaust.

And before the Holocaust, she had dozens and dozens of, she had a pretty big family, the Poppenheim family in Austria and Vienna.

She had dozens and dozens of cousins.

And after the Holocaust, she had a handful.

And there's a large majority of her family died.

And that really formed her worldview that, wow, evil in the world exists.

And it can have very serious consequences if it's not addressed right away.

I spent a lot of time with Mr. Jesselyn and his family.

I was very fortunate to do so.

So one of the things I learned from Mr. Jesselson, and I write about this in the book, is you can mess up a lot of things if you get the major trend right.

And if you get the major trend wrong, you can do a lot of things right and you're not going to make a lot of money.

So getting the major trend right is very important in any business.

You can't be on the wrong side of the trend.

The biggest trend of them all is technology.

So in the book, I have a two million year synopsis.