Brad Jacobs

His hypothesis was, and still is, that we're merging with technology.

And just as 99.9% of all the species that have ever existed on the planet have gone extinct, humans, we're going to go extinct someday too.

He thinks we're going to go extinct not too long from now.

He thinks we're going to go extinct in the next decades, not the next centuries or millennia.

And he thinks the next species will be a combination of humans and machines, humans and technology, that will be so different that you have to call it another species.

And I don't know about the timing on that, but directionally, it makes a lot of sense.

So the exact opposite of what you would originally think.

I don't say, okay, here's all this technology, how can we use it?

It's the exact reverse.

I ask all my employees, and I have formal ways to do that, through questionnaires, through emails, and we also do town halls, a big campaign to ask all of our employees, if you had a wishlist and there was no financial impediment, just an initial exercise, don't worry about what it costs, and you could design any technology you would want to have,

What would make your job easier?

You could do your job faster if you had it.

What would you be able to please the customer more if you had it?

What are customers asking you for?

What are ways that instead of something taking 10 minutes, it could be done in 10 seconds?

And fantasize.

Fantasize your perfect technology, your ideal world of technology.

And then you get all these ideas come in.

Then the tech people who have to be very tightly integrated with the commercial people, otherwise they're creating stuff that there's no application for.

They're very much involved in this process.