Brad Jacobs

They then take it together with the FP&A, with the financial people, and look at each one of these ideas and say, okay, what would be the financial impact?

Supposing we did this, suppose we automated this function, for example, how much more money would that save?

And we could pass along some of that to the customer and keep some of that for ourselves and we grow margin here.

And then what would it cost?

And how much time would it take?

What would the timetable look like on that?

What would be the investment in that?

And then it all comes down to ROIC, which is the basic thing of businesses.

ROIC, you're deploying capital and getting money back.

And then they stack rank all those.

And now we've got the beginning of a business plan for our tech group.

Here's what we asked all of our employees, what's the fantasticest...

tech you can imagine.

And now we've gone into detail of what would cost and what the return would be and timing for it.

And we've stack ranked them.

And now we have our plan.

And then we track that plan.

We execute that plan based on a timescale.

We assign responsibilities to people.

Now we have a checklist and we have weekly and monthly meetings where we color code our progress on that, of how likely are we to hit the goal by that date that we initially said.