Brad Jacobs

Is it green?

Is it yellow?

Is it red?

And then we attention direct based on that.

And we don't just do with employees.

We ask all of our customers and our vendors.

We say, what could we do in technology that would make you love us more, that would make you want to do more business with us, that would make your life easier, that would delight you?

And then we do the same exact process I just described.

Get that all down.

Maybe we have hundreds or thousands of ideas.

And then we stack rank them based on ROIC.

You seem to love problems.

Yes, I do.

And by the way, you mentioned Mr. Jesselson before.

One of the things I learned from Mr. Jesselson is that problems are your friend.

Problems are your opportunities.

Problem solving problems, that's the way you make money.

So if there's no problems to solve, you're not going to make any money.

Shareholder value comes from identifying problems, running towards the problems, solving the problems.

I haven't had a lot of time for a lot of hobbies because I've been very busy building great companies, leading teams, and just running fast.