Brad Jacobs

They really embody them.

They don't have to be tutored and mentored and get a coach to get them to be more honest, to get them to be more collaborative and get them to be harder working and so forth.

What I'd like to figure out more is something that I've figured out a lot, but haven't gotten to the end zone yet, which is how do I motivate and deal with people who aren't thinking clearly, who are victims of their own faulty way of thinking, of their biases, their prejudices, their cognitive distortions,

their schema in life, the prison that they have to interpret all the things that are happening in life.

And sometimes you see people who have some significant weaknesses in the way they're thinking.

And I would really like to figure out a way to better communicate with those people, to better mentor those people, coach those people, to just unthink their stinking thinking, as they say.

That's something I would like to really get better at.

I'm not bad at it, actually.

I'm good at it.

I'm good at identifying that.

I'm good at being empathetic and helping people, but I'm not proficient at it.

I'm not perfect at it.

How about paying them a lot of money if they perform?

So two things there, paying them a lot of money, but if and only if they perform.

So most people come to work, they don't want to make money.

That's the purpose.

They're coming in not because they want to hang out.

Although if you have a fantastic company, that is a motivation to come in because they like the people they work with maybe as much as the people they live with.

But that's not the main reason why a person is coming in.

The main reason a person is coming in is because they want to make a lot of money for themselves and actually for the people they love.